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E-newsletters: a proven vehicle for increasing service and parts revenue

E-newsletters: a proven vehicle for increasing service and parts revenue

E-newsletters: a proven vehicle for increasing service and parts revenue   One of the easiest and most affordable methods of generating revenue for the Parts and Service departments is with an E-Newsletter. From a dollar and cents perspective, it’s more cost-effective than traditional media, such as newspaper ads, printed flyers and direct-mail campaigns.   Many dealerships use E-Newsletter to advertise seasonal promotions. Each season brings with it new opportunities to reach out to customers with…read more →

Your Newsletter – It’s About Branding

Your Newsletter – It’s About Branding

Your Newsletter – It’s About Branding Set yourself apart to capture future sales How important do you think your dealership’s branding is to your future business success? Some people would say that it’s very important. Others might say that they don’t understand what branding is all about and they definitely don’t understand how it might relate to a dealership e-newsletter. The truth is that anything you put out in to the public including a dealership…read more →

Newsletter Best Practice

Newsletter Best Practice

BEST PRACTICE #1:   Grow your subscriber list Make customer email collection mandatory across departments Place a field for email address on every form Hold a prize drawing for consumers who sign up for your newsletter AND publicize that the winner will only be notified by email BEST PRACTICE #2:  Deliver engaging content Include videos in your newsletters to showcase a new model lineup, announce a weekend sales event, introduce a dealership employee, or explain the…read more →