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Posts Tagged "IMN"

Newsletter Best Practice

Newsletter Best Practice

BEST PRACTICE #1:   Grow your subscriber list Make customer email collection mandatory across departments Place a field for email address on every form Hold a prize drawing for consumers who sign up for your newsletter AND publicize that the winner will only be notified by email BEST PRACTICE #2:  Deliver engaging content Include videos in your newsletters to showcase a new model lineup, announce a weekend sales event, introduce a dealership employee, or explain the…read more →